Clarity first
Define the goal, evidence and constraints before recommending a channel or deliverable.
SeattleSEO.us
Case Studies and Evidence Standards
How SeattleSEO.us documents search work responsibly, including baselines, scope, time periods, limitations and business outcomes.
Overview
Real case studies need context—not cropped charts.
No client case studies are published here yet. Future examples will include an approved scope, dates, baseline, implemented work and measurement limitations. During a fit conversation, ask which relevant work the team is authorized to share.
Visible work
Keep research, priorities, implementation and measurement transparent.
Durable ownership
Clients retain their accounts, data, website and the reasoning behind the program.
How to evaluate a result
Ask for the starting point, period measured, relevant channel mix and definition of a qualified outcome. Check whether the client approved publication and whether external factors could explain part of the change.
What the work can include
The final scope follows the baseline and the responsibilities your team can own.
- Documented baseline
- Named scope and time period
- Implemented work
- Measurement method
- Relevant limitations
- Approved client context
Keep exploring